Castle Manor Academy

OCR Cambridge Nationals Creative iMedia 

Subject Overview

Creative iMedia will encourage students to understand and apply the fundamental principles and concepts of digital media. Students will develop learning and practical skills that can be applied to real-life contexts and work situations. Throughout the course students are encouraged to think creatively, innovatively, analytically, logically, and critically develop independence and confidence in using skills for the media industry and more widely.

Course Information and Assessment

The OCR Cambridge National Certificate in Creative iMedia consists of three units. 

Unit R093: Creative iMedia in the media industry – Written Exam paper  

Students will learn about the sectors, products and job roles that form the media industry. They will learn the legal and ethical issues considered and the processes used to plan and create digital media products. For this assessment piece, students will learn how media codes are used within the creation of media products to convey meaning, create impact, engage audiences and which are the most appropriate formats and properties.  

Unit R094: Visual identity and digital graphics 

Students will learn how to develop visual identities for clients and apply the concepts of graphic design to create original digital graphics which incorporate their visual identity to engage a target audience.  

Unit R097 Interactive digital media 

Students will learn to design and create interactive digital media products for their chosen platforms. Through this unit, students will learn to select, edit, and repurpose multimedia content of various kinds and create the structure and interactive elements necessary for an effective user experience.  


The media industry is vast, covering different sectors and providing work for freelance creatives as well as large teams in design houses and multinational companies. This qualification will help students develop knowledge, and understanding relating to different sectors, products and job roles that form the media industry. 

Even students who do not wish to pursue a career as a specialist in ICT, will still need to have a good all-round knowledge of the subject. Successfully completing this course will show future employers, colleges, and universities that they can work through a wide range of ICT problems and have a good all-round awareness of different software applications.